Following the launch of its Choose Your Favourite Sunbed service in January, Thomas Cook has revealed it is partnering with Calypso Sun to provide free sun protection to customers who opt to pick their sunbed in advance this summer.
Thomas Cook has teamed up with affordable sun care brand Calypso,to supply a free bottle of SPF30 or SPF40 sunscreen to holidaymakers going on holiday this summer when they reserve a sunbed online.
Thomas Cook’s Choose Your Favourite Sunbed service, which allows customers to pre-book their sunbed for the entirety of their holiday, has already proven to be very popular with customers. Half of bookable sunbeds available, which will now also include a free bottle of sunscreen per sunbed, have already been reserved.
Stuart Adamson, Director of Media and Partnerships at Thomas Cook UK, said: “We were excited to partner with Calypso this summer as part of our Choose Your Favourite Sunbed service. It has proved popular since we launched at the start of the year, and by joining forces we are able to help customers prepare for their holidays and stay safe in the sun while away.”
The joint initiative, which will go live on 27th May for National Sunscreen Day, is part of Calypso’s continued quest to educate the nation on the importance of applying sunscreen every day.
Mr Seena Seka, Sun Care Specialist at Calypso, said: “When we first saw the launch of the Choose Your Favourite Sunbed service, we thought it would be the perfect opportunity to promote our core message of the importance of applying sun protection, especially as Thomas Cook is one of the biggest suppliers of travel in the UK.”
“This is our first collaboration with Thomas Cook and we hope it is the start of many more future partnerships to help spread the message of sun safety.”