The Calypso sun care range is to be advertised on television from May this year for the first time in over a decade.
The 50-strong product range from Linco Care has been manufactured in Manchester for over forty years and 2017 will be the first year that it has taken to the small screen since the popular astronauts on the beach ad aired in 2003, which can be viewed here: https://www.youtube.com/watch?v=Q_WNF5bYQbc
Having been awarded the Which? seal of approval in 2014 and 2015 for Best Buy Sunscreen, the product team recognised they had achieved a winning formula and have expanded the range. It now includes Once a Day Sun Protection, Tanning and Protection Spray and Sensitive Lotion Spray.
Sun Care Specialist, Mr Seena Seka, has been overseeing the product range since 2009 and with his Research and Design team, strives to create suncare products that combine value for money with efficacy. The advertising campaign will focus on the Once a Day product range, which is available in SPF 10, 20, 30, 40 and 50+ and retails from £8.99 per bottle.
Tony Ward, Senior Sales Manager, says, “We’ve invested in a TV campaign as part of our multi-channel promotion of the Once a Day brand this year. Our target audience is parents and families and our marketing plan covers a range of opportunities to hit this key group of people. The investment allows us to run the TV advertising alongside our social media and PR activity so that we are well placed for what we hope will be a long, hot summer.”
The campaign will run on a range of lifestyle channels including ITV, E4 and Sky Living from 15th May – 15th June, set to deliver over 20 million adult impacts across more than 900 spots.
Created by Manchester-based creative agency Magnafi and planned through Guerillascope, the 30-second advert features two sun lovers preparing for a day on the beach. One uses the Once a Day product and relaxes for the day, uninterrupted; the other must make repeated applications causing her unrest and anxiety while her friend gently snoozes.
Calypso sun protection is available to buy in Home Bargains, B&M Bargains, Bodycare, TJ Hughes, Well Pharmacy, Semichem, Asda, Wilko, Aldi, Rowlands and independent pharmacies.