Sun care brand, Calypso, pledges to bring the summer feeling to consumers with its new ‘Find the Feeling’ campaign, which aims to trigger holiday memories from all those unforgettable family moments in the sunshine. The summer campaign will consist of radio, digital and outdoor advertising and seeks to reach an audience of over 24.9m.
This comes after Calypso saw a 24% increase in sales last year, with supermarkets and bargain stores ordering high volumes of sun protection products to cope with the demand of consumers, during the heatwave.
The campaign was launched on the 6th May with radio advertising on Capital FM. It will be followed by a national outdoor advertising campaign that is set to launch on billboards targeting Trinity Leeds, Liverpool One, Arndale Manchester and Bull Ring Birmingham, as well as advertisements on the main shopping streets in London, Cardiff, West Yorkshire, West Midlands and Tyne and Wear.
Calypso sun protection is available to buy from the UK’s leading stockists such as ASDA, Wilko, Home Bargains and B&M Bargains. Calypso has recently expanded its list of stockists with Morrisons now stocking eight of its products.
Expecting to have another phenomenal year, Tony Ward, Senior Sales Manager, said: “We’ve invested in a radio and outdoor advertising campaign as part of our integrated campaign for Calypso this year. Our target audience is parents and families, and our marketing plan covers a range of opportunities to hit this key group of people. The investment allows us to run the radio and outdoor advertising alongside our social media and PR activity so that we are well placed for what we hope will be another long, hot summer.”